Product-led brand design shaped NeoDeco from the beginning. In 2022 I was asked to design five wall art pieces for NeoDeco, whose founder came from a furniture production background, wood-led and supported by metal. Those five products became the seed of a whole brand. Product-Led Brand Design in Practice As the range sold and grew, […]
Parawood Collection: Sculptural Wall Art with a Circular Soul Parawood Collection, designed by Sinem Hallı, is a striking example of sustainable award-winning wall art. Developed in collaboration with NeoDeco, this modular wall system transforms leftover wood into a rhythmic surface that speaks to both aesthetics and ethics. The design received the A’ Design Award (2025) […]
A glass side table or a storage unit with a cover serving as a tray? Totem is not only a multifunctional furniture piece but also a testament to the limits of material exploration, craft mastery, and the poetic potential of functional objects. Designed during the internationally acclaimed Glass is Tomorrow workshop series curated by ProMateria […]
