Toy Design for Children: Who Are We Really Designing For? In the world of toy design for children, the daily hustle of parenting often turns toy shopping into a quick decision. A moment of well-intentioned responsibility. But behind every toy on a shelf lies a much more complex story—one that involves caregiver choices, child needs, […]
In today’s crowded market, standing out is no easy feat. For years, brands have relied on logos, colors, and sleek packaging to make an impression. But let’s be honest—people don’t just buy a product; they buy how it makes them feel. That’s where multisensory design comes in. By engaging touch, sound, and even scent, brands can create a […]
Sustainability goes beyond environmental concerns—it is about preserving cultural traditions, fostering social resilience, and ensuring that our use of natural resources is both responsible and regenerative. At its core, sustainability links environmental responsibility with cultural heritage. In many eco-villages and traditional crafts, sustainability is not a modern innovation but rather a longstanding practice. These traditions […]
In a world driven by mass production, we often overlook the true cost of convenience. Industrial processes and rapid consumption deplete our resources and leave behind mountains of waste. Last week, I visited an Andy Warhol exhibition, and it made me reflect deeply on this very issue. Warhol’s works, while centered on consumerism and mass […]
Donald Miller’s Building a StoryBrand offers a powerful framework for creating meaningful connections between brands and their audiences. The book teaches brands how to place their customers at the heart of the story, while positioning themselves as the guide. By shifting from simply selling products to guiding customers toward solutions, brands can clarify their message […]
A brand’s values should be more than just marketing—they should be consistently experienced at every touchpoint. Recently, I stayed at a hotel that positioned itself with strong conservative principles, yet what I encountered was far from the values they claimed. Lavish décor, missed promises, and a disregard for resourcefulness highlighted a significant disconnect between their […]
Recently, I visited Olafur Eliasson’s exhibition at Istanbul Modern Museum. It was more than an exploration of art; it was a powerful reminder of our collective responsibility toward sustainability. Each piece challenged me to think beyond aesthetics, to see the intricate balance between nature and human intervention. Eliasson’s work speaks to the fragility of our […]
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